Our Ultra-Concentrated Non-Toxic Laundry Detergent is designed for families who care deeply about what touches their skin. This plant-based, hypoallergenic laundry detergent delivers powerful stain removal without petrochemicals, synthetic fragrances, or harsh irritants.

Safe for sensitive skin and thoughtfully crafted for homes with children, our biodegradable formula provides exceptional cleaning performance while supporting a healthier indoor environment.

How It Works (The Science, Simplified)

Great laundry chemistry isn't about using more detergent, it's about using smarter ingredients.

Our formula works in three coordinated steps:

Enzymes break down stains at the molecular level. Protease targets protein stains (blood, sweat, food, grass) while amylase targets starch and food residues.
Plant-based surfactants lift soils away from fabric and suspends them in the wash water.
The formula rinses completely clean. No petrochemical residues are left behind.

Designed for Sensitive Families

Families with babies, children, and pets
Households managing eczema, asthma, and health sensitivities
Individuals seeking a truly non-toxic, petrochemical-free laundry routine
Eco-conscious homes reducing their environmental impact

Why Ultra-Concentrated Saves You Money

Most big-brand conventional liquid detergents require 1.5-3 oz per load depending on soil level. Our formula is ultra-concentrated, requiring only 0.5 oz per load.

That means:

You enjoy up to 100 loads in our laundry bottles and 32 loads in our starter bottles when using 0.5 oz per standard load of laundry
Life is messy and your laundry loads will vary, but you should never get less than 75 loads per 50oz laundry bottle
$0.35 per load at 0.5 oz dosing & $0.46 per load at 0.75 oz dosing (pricing based on our 50oz laundry bottles)

For comparison, conventional brands are priced around $13-16 for 48 loads ($0.27-$0.33 per load). However, the dosing guidelines recommend using larger doses for a normal load than the amount used to generate the "48 loads" advertising claim. To the customer, this means your real-world cost per wash increases to closer to $0.30-$0.40 per load.

Our difference? For a similar price, you get:

Plant-based ingredients that are safe for sensitive skin
No petrochemicals
No synthetic irritants (fragrances, preservatives or otherwise)
Biodegradable formula
Refillable, reduced-plastic packaging

Our 100% Non-Toxic, Transparent Ingredient Philosophy

Our formula is made without petrochemicals, synthetic fragrances and preservatives, or known irritants. Each ingredients is plant-derived, readily biodegradable, and selected for both performance and skin compatibility.

We believe laundry detergent should clean deeply without compromising your family's health or your home's air quality.

Check out our ingredients in the drop down menu below, and click here to browse our entire ingredient catalog for Be Better Goods.

Crafted with Care in the USA

Our laundry detergent is manufactured in the United States using responsibly sourced, regenerative plant-based ingredients. We run a small-batch operation to tightly control quality, consistency, and strict ingredient standards. We are actively pursuing third-party certifications (USDA BioPreferred & Green Seal) and testing as part of our commitment to safety and transparency.