Light the grill and bring the flavor. Fire Starter Sweet Heat Rub is the perfect balance of sweetness and spice, built to create bold flavor and a beautiful caramelized crust on anything you cook.

This blend starts with a rich base of sugar, brown sugar, and paprika for deep flavor and color, then layers in garlic, onion, chili, and cayenne to deliver a smooth heat that builds with every bite. The result is a seasoning that brings just the right amount of sweet, savory, and fire to your food.

Firestarter shines on chicken, ribs, pork, wings, burgers, and roasted vegetables, making it one of the most versatile rubs in the MSH lineup. Whether you're grilling, smoking, or roasting, it delivers bold flavor that keeps people coming back for more.

🔥 Sweet heat. Big flavor. Built for the grill.

If you're looking for the rub that gets the party started, Firestarter Sweet Heat Rub lives up to its name.

Ingredients:
Salt, Sugar, Garlic, Chili Powder, Onion Powder, Brown Sugar, Paprika, Vegetable Oil, Black Pepper, Cayenne Pepper, Parsley

Features:
Made in the USA • Vegan • MSG Free