A square-screened smart watch with a speaker and microphone, so calls can be taken at the wrist rather than fished out of a pocket. The 2.01-inch colour display runs at 240 x 296 and takes multi-point touch, with a physical key encoder for the times a fingertip will not do.

It pairs with the Fitcloudpro app on Android and iOS, and charges magnetically, so there is no port to line up in the dark.

• Custom watch dials
• Magnetic charging
• Battery: 300mAh polymer
• Screen: 2.01in colour, 240 x 296
• Heart rate sensor and step counting
• Speaker and microphone for calls
• Shell material: PC and ABS
• Pairs with the Fitcloudpro app