The Official FDC Brand Strategy Template, only edited slightly for you to be more directional. Otherwise, it’s the same one we use now. This download includes a PDF reference and a working Figma file.
What's Included:
- Directions for Each Section: Each section of the strategy deck comes with step-by-step directions on how to use it to the max effect.
- Competitive Analysis: Breakdowns for creating comprehensive competitor analysis, from brand positioning and identity to social media.
- Planning Sheet: Short, medium, and long-term goal planning for bringing the brand to life.
- Brand Attributes: Attribute exercises to break down the aspirational culture, tone of voice, customer profile, tangible impact and x-factor for the brand.
- Target Audience Definition: Extensive storytelling exercises around target market definition, including demographics, background stories, needs, and solutions.
Launch DateJuly 10, 2024
Days In Market829
VendorFried Design Co.
Variants1