A new wave of creativity is transforming Thailand.

Thainess: Thai Creativity Today captures the country’s cultural vanguard—artists, designers, chefs, and tastemakers driving a national renaissance. With 44 profiles and striking visuals, the book reveals how “soft power” has become Thailand’s most dynamic export.

Framed by an introductory essay and preface, Thainess: Thai Creativity Today offers an insider’s perspective on a culture where heritage and innovation meet, positioning Thailand as a creative force with global relevance.