Bloke Ice

Cold, clean, and about as Aussie as calling everyone “mate” — Bloke Ice is our cheeky nod to the legendary little tree that’s been hanging from rear-view mirrors for decades.

Fresh citrus and crisp woods combine with cool masculine notes to create that unmistakable clean-car smell. It's simple, familiar, and somehow still hits every time.

No affiliation with those little trees — we just gave a motoring icon the Airslap treatment and made it smell even better.

✅ Fresh, clean masculine fragrance
✅ Aussie-made & tested for max freshness
✅ Made to last up to 1 month
✅ Comes in a premium glass & timber bottle

Whether you're driving a brand-new rig or a ute that's seen a few adventures, Bloke Ice delivers that freshly detailed feeling every time you jump behind the wheel.

Warning: May cause excessive mirror checks, unnecessary detailing sessions, and an urge to tell passengers, "Yeah mate, she's pretty clean."

Bloke Ice – the freshie every bloke knows, upgraded.