What drives creativity in the world’s most innovative companies such as Google, Nike, Apple and Microsoft? How is creativity and talent harnessed to lead these global businesses? Timo Kiuru, an internationally recognized creative director and public speaker, ventured on a mission to discover the answers to these questions. Timo reached out to numerous innovation experts with decades of experience in leading creative teams and companies, and asked them to share their stories. He captured their valuable insights and advice for this book. What turned out to be the common thread in all the conversations was their ability to see that something special in a person.